BETER Consortium – om in te nemen

The Dr. Pill project is featured in this publication from BETER Consortium, ‘om in te nemen’. During a 3 month exhibition, visitors were examined if they experienced ‘real’ art in an other way than fake or ‘placebo’ art. Both the real and the placebo Dr. Pill-pills were part of the exhibition.

The book cover.

The book cover.

The results from the Dr. Pill project, overview.

The results from the Dr. Pill project, overview.

The results from the Dr. Pill project, close up. As you can see, the visitors were clearly more relaxed by looking at the real Dr Pill-pill then when looking at the placebo pill.

The results from the Dr. Pill project, close up. As you can see, the visitors were clearly more relaxed by looking at the real Dr Pill-pill then when looking at the placebo pill.

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